Local search marketing is all about putting your business on the map in local searches when customers are searching for a business like yours.

Keyword mapping is the process of assigning keywords to the relevant pages on your website. It's what your SEO strategy has to start with and what you should do regularly to enrich your website with new keywords (read: new opportunities to bring traffic) as time goes by.

ink building is when you get other websites or blogs to link to your site's page in order to improve your search engine rankings. The engines crawl the web looking for links between your web pages and other websites to decide how valid your content is and thus where your page should rank in their search results.

Paid search is a marketing tactic in which advertisers pay search engines for ad placement on SERPs. ... These ads work on a pay-per-click (PPC) basis, meaning that businesses only pay when ads are clicked.

A custom web design is the process of learning and understanding about your business, and applying a sound process of strategy, user experience, design execution, programming, and marketing to form a successful online business presence. Every aspect of your website is built specifically for your organizational goals.

A custom email template is an email template that a company creates using its brand identity — colors, fonts, etc. — to use multiple times by adding different text and images to meet the particular email marketing goal.